PRIMARY AUDIENCE RESEARCH:
For my primary research, I’ve made a survey about people's film watching preferences, questions about the genre of my sequence and got a total of 20 answers back. For my demographic questions, over 80% of the people who did my survey is male and the other 20% are female. Majority of the people who did my survey are Vietnamese at 65% and the other nationalities are Brazilian, Indonesian, Malaysian and Thai. The age group that I'm targeting is between 15-25 years old, majority of my results are below 20 and above 14 years old.
The favorite genre that I can observe in the chart is, not surprisingly, the science fiction genre with action, thriller and mystery genre right behind it. The genre for my opening sequence is Horror which is not that popular with only 30% of the people picking it, which is the category with the lost pick rate.
Majority of people watch films using online applications with a staggering 80% and 60% of people watch movies by going to cinemas. The most common online platforms used are Netflix which takes up 12 votes, Amazon Prime with 2 votes. Most of the interviewees said that they watch movies when they feel like it. Most of the answers said something between the lines of once a week or monthly.
There are alot of mixed opinions about their favorite horror movies, some of the popular answers are The Ring, Alien and Stranger things which are household names of the horror genre. On another question, the most favorable kinds of horror are psychological horror and paranormal both with 70% of votes, other types of horror also includes apocalyptic with 45% and folk horror with 25%.
The general trend of favorite types of character in the horror genre is a smart character, a character that can help themselves get out of tricky situations.
People in this survey said that what makes them watch a movie is because of its plot and storylines, which is the most important aspect of a movie now, compared to before. People will be more satisfied with the movie that they’ve watched if the plot is really special and developed properly. Recommendations from friends and trends on the internet is also a really popular reason.
Common narrative for a horror movie that is commonly picked in the survey is being stuck in abandoned places and hiding from a serial killer with 60%. The other two popular narratives are being stuck in haunted places and finding an ancient artifact.
SECONDARY AUDIENCE RESEARCH:
In the top 20 films of 2021 chart, we can see that it is mainly dominated by superhero action movies, although there are a few movies of the horror genre like A Quiet Place Part 2 and The conjuring: The Devil Made Me Do It. Those two are the only “pure” horror movies that are in the top 20 of the most popular movies in 2021.
This is the chart of top films that will be released in the UK sorted by genre in 2021, the most popular film of the horror genre is A Quiet Place Part 2 with 6.6% of the total gross box office.
For the horror genre, I’m mainly targeting the group between the age of 15-24 and 25-34, those are the two age groups that go to the cinema the most right under the 55+ age group. Age group of 15-24 and 25-34 are more likely to watch a horror film than the 55+ since they’ll likely go out with friends to watch horror movies.
This is the chart of the top 10 most watched horror films in 2023, we got Five Nights at Freddy’s at the most watched horror film. We can see that 4 out of the top 10 has the general narrative of paranormal beings affecting the lives of the main characters which might show that in 2023, there is a trend of watching paranormal horror genres.
This is a chart of cinema-goers by age and social grade in 2021. We can see that for all of the age groups that go to the cinema, males always take the majority. For the social grade, the working class and lower class that goes to the cinema is relatively less than the upper & middle class.
This chart proves that the majority of the people in the UK uses streaming services, specifically more than 65% uses paid-for content like Netflix, Amazon Prime Video… and more than 62% uses free supported content like BBC Iplayer, Youtube…
This graph shows the type of content viewed in the UK in 2021, for the most popular streaming platform, Netflix the most popular type of content is TV series taking up 73% and movies only taking up 27%. For Amazon Prime Video it is 64% TV series and only 36% films. Disney+ is a bit more balanced with 57% of usage for TV series and 43% for films. The total type of content viewed is dominated by TV shows/series at 65% and 35% for films.
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